I want to buy a property, mostly for the tax strategy. Is this for me?
Absolutely. About half of the students inside bnbology are buying their properties too. Whether you buy or lease only changes how you acquire the property. You still need to choose the right market, analyze the right deal, design and launch it, price it, automate it, and maximize what it earns without giving a property manager 20% every month. There's a dedicated lesson on acquiring the right property, plus access to the real estate tax strategist I personally use, who works with investors to maximize depreciation and strategically offset taxable income. If you're buying, you'll learn the full A-to-Z system to turn that investment into a high-performing Airbnb.
I already have a property. Is this still for me?
Very much so, and you're one of the easiest people to help, because everything that makes a unit profitable happens after the keys: the design, the listing, the pricing, the automation. I wouldn't skip the numbers, though. Learning to analyze a market and run a deal is what tells you whether the property you have is actually performing, what it should be charging, and whether the next one is worth signing. That skill doesn't expire once you have keys, it's the one you use forever. Plenty of women come in with a lease already signed, or a long-term rental they want to convert. 🔑
And if I don't have a property yet?
Also perfect, and it's a smaller hurdle than people think. Rental arbitrage is what I teach: you lease the place instead of buying it, so no down payment and no mortgage. You need a credit score around 680, or 60 to 90 days of patience to get there with the playbook included, and I show you how to fund the launch with 0% business credit rather than your savings. It's the most realistic way into this business right now. And if you'd rather buy, which is why a lot of people book calls with me, usually for the tax side, that works too. Everything after the keys is identical either way. Own it, lease it, or already hold it. I can help with all three. 🎀
What actually gets automated?
Nearly all of the daily stuff, and this is the question I get more than any other. Guest messaging runs on nine templates with set timings, from booking confirmation through checkout, plus an AI layer that answers the repetitive questions. Cleaning books itself the moment a stay ends through a tool called Turno, with a backup cleaner, a photo checklist and automatic payment. Pricing moves every night through PriceLabs, which watches demand in your market so you're not guessing what to charge. Smart locks generate a fresh code per guest and expire it at checkout. Once it's built you're looking at roughly an hour a week.
How much money do I need to start?
Less than you think, and the whole point is that it isn't your savings. I started my first unit with $0 of my own money. I found the right deal for it and funded the furnishing and design with 0% APR business credit card stacking, meaning cards and credit lines in your business name that charge no interest for the first year or so. Two honest notes: some landlords don't take cards, so on those deals you may need first month and a deposit out of pocket, and this is still credit you pay back. That's exactly why we run the numbers before you sign anything. 💳
And what about the tax side if I lease instead of buying?
Different, and I'll be straight with you. Those depreciation codes come from owning, so they don't apply when you're leasing. What you do get is the expense side, and it is not small: you're furnishing and scaling a real business, so nearly everything you spend is a 100% write-off. It won't offset your W2 income the way owning can. But it's a starting point, and for a lot of women it's exactly how they make the money for the down payment on the one they do buy. 🧾
Is this actually legal?
Yes, when it's done right, and knowing how to check it in your specific market is one of the first things we do together. You call the city, you get a real answer, you write down who told you. No vibes, no hoping, no finding out later.
Why would a landlord ever say yes to this?
Because you're the best tenant in their inbox: guaranteed rent, professional cleaning twice a week, someone treating their property like the asset it is. And here's what nobody tells you: a huge share of them have already tried running it as an Airbnb themselves. It was too much to handle, or they threw it together from Goodwill and TJ Maxx and it never booked. You get my outreach and pitch scripts for both private landlords and apartment communities. Some will say no, and that's the point, we weed those out fast to get to the yes. Or skip the hunt entirely and let our property finder team bring you a deal that's already approved. That's what I did, and I give you my exact property finder. 🔑
How much time does this take?
I built my first one while working a 60-hour-a-week job as a brand new mom with a one-year-old. An hour or two, a few days a week. Forty-five days later I had accidentally, yet very intentionally, launched an Airbnb. Then came the part nobody warns you about: after launch I was bored. Guests were being messaged, cleaners were being booked, prices were moving overnight, and none of it needed me. It's a system, not a second job. There's a whole lesson called Your Weekly Hour and the name is not a joke. ⏱️
I'm not creative. Can I still make it look good?
You don't need to be creative, you need the formula, and that's exactly what you get. Color is the secret sauce, not talent: color-blocked walls, one accent wall, a neon sign, wallpaper. I hand you the mockup process, the shopping list and the budget, right down to where to find $40 giant plants. And if design still isn't your thing, you don't have to do it yourself. Add a design consultation and I'll go through your space with you, or my team can take the whole thing off your hands. We have options. 🎨
Isn't the market saturated?
Saturated with beige. 😴 Scroll any market and you'll find rows of forgettable greige boxes competing on price alone. Be the disco ball in a sea of greige and you're not competing with any of them. That's a design problem, which means it's a solvable one.
I've bought courses before and never finished them. 🙃
Me too, more than once, which is exactly why I built this the way I did. Every lesson is short and ends in one thing you go do, so you're never watching for an hour and then wondering what you're supposed to do with it. You bring the stuck moments to weekly office hours instead of letting them sit for three weeks. And the guarantee only pays out if you actually show up. Most programs lose you at the part where you have to go do the scary thing. That's the part I stay with you for. 🤍
What happens after I enroll? Am I on my own?
Absolutely not. You get weekly group office hours with me through your build, plus direct access during your launch week as a founding student, and lifetime access to the course itself so you can move at whatever pace your actual life allows. Plenty of people finish well inside twelve weeks. I want to watch you go live. That's the actual fun part for me. 🤍
